Pore cleanser, removes dirt, excessive oil, bacteria and softens facial hair. Apply a small amount of Men's Cleansing Gel to a moistened cotton ball, white wash cloth, disposable wash cloth or fingertips and massage cleanser briskly over face and throat with upward/outward strokes. Rinse thoroughly with cool water and repeat the process, if necessary. For problem skin, rinse at least three times. May also use cleanser as a shaving gel.